Why Influence Matters For Effective Corporate Relations Consultancy

As a corporate relations consultancy, we are one of the main custodians of a client or firm’s reputation. Corporate relations is the relationship that the firm shares with it stakeholders. This includes their clients, employees, investors and trustees. As a consultancy firm, it is our job to ensure that this relationship is enhanced to create maximum levels of trust in the firm by all its stakeholders.

In order to do this, corporate governance consultants should wield some amount of influence. Only when we have a stellar reputation ourselves can we being to manage that of a firm or entity. Influence helps in getting the right message across to the correct audience. It enables you to make sure that the message you want to relay about your client gets into the right newspapers. It ensures that your story is covered by the correct magazines, so as to reach the eyes of those you wish to influence to have a better perception of your client. It also helps you during the crucial time of crises to ensure that a harmful message is not given too much public attention, until you release a statement of your own.

Influence is not limited to just the press and media of course. According to a study by the Association of National Advertisers found that the value delivered by a corporate governance advisory to a firm is seeing a steady increase. It also says that since corporate governance management is concerned with the ‘full corporate picture’ and not just the communications aspect, it becomes “a key driver of business outcomes critical to organisational success, including crisis mitigations, reputation and brand building, consumer engagement, sales generations, issues management and beneficial shifts in constituent attitudes and behaviours.”

But to deliver this kind of value, the consultancy firm needs to be able to wield enough influence with the client as well. So while we may create an excellent corporate governance strategy, it will have no effect until its recommendations are put into practice by the client. An action plan remains nothing but a plan unless it is actually put into action. It is nothing but an exercise in futility.

As you can see, the influence a corporate relations consultancy firm holds is a matter of great importance. If you’re looking to join a firm, it is one of the factors you should consider. The firm’s influence will help you build your own and further your career as a public relations professional. It will help you learn the ‘tricks of the trade’ so to speak, and develop a good network of contacts that you can turn to if your client encounters a crisis. Influence can make the world go around and is vital for effective corporate consultancy.

Akansh Malik is a reputation management consultant with more than six years of experience in providing corporate governance management services to prolific clients across the board. An avid blogger who is passionate about public relations, he loves to write about corporate governance strategies.

Choose The Best CRM For Your Business With Salesforce Consultants

An efficient business is a successful business. And prosperity never leaves the door of an organization where time management is a foremost priority. Similarly, no business can afford to ignore the interests of their customers as this leads to loss of sales and revenue chances. And organizations where processes are not streamlined don’t rise beyond a bare minimum level. In a sense, we need to have a system in place that takes care of time, processes, customer relationships and business goals management.

And this is where the utility of a CRM system becomes clear. This system, when implemented, makes businesses organized and keeps everything in sync with the requirement. The best part, a feature-rich CRM impacts business at every level or every process, be it tracking leads to tracking customers to boosting productivity to increasing profitability to initiating marketing to managing customer relationships etc. And based on the requirements, a business can choose the best.

Not having a CRM system in place means not doing activities with the same level of efficiency. The overall performance takes a big hit in the absence of system which gives competitors an ability to go ahead and get the lead. But once the system is in place, it cuts costs that you’d do on marketing initiatives. Similarly, you need to hire more people to get the job done.

The purpose in implementing a CRM system is to bringing more data into the system and boosting the decision-making points for businesses. The decision to have a customer relationship management software depends on the kind of requirements a business has. More so, it depends a lot on the number of employees one has. The frequency of data goes bigger when the number of employees is more, which leads to superior management.

More so, businesses need to be sure whether they need a CRM system for their customer relationships or sales or marketing. There are some top-rated products that fit in all the three features into a single suite and help businesses a lot. More so, the selection is also based on the implementation requirement with other systems within the organizations. This is done to boost inter-departmental communication and increase the level of synchronization between teams.

More so, as the times are evolving, businesses can expect their CRM system to bring an array of time-specific features and abilities. So, whether it’s tracking social media activities or enriching business with project management skills, the business is delivered with everything to better their level of competencies. And lastly, there is budget allocation needs which also have to take care of. As various products are available in the category, businesses can find what suits their budget.

In overall, you can hire salesforce consultants and get complete idea and in-depth information about your CRM system. These consultants are expert in their domain and they know what would work best for your business. So, hire them and benefit from years of domain experience and expertise. Keep your business organized and let it reach its targets!

Hi, I am Abhilash Tyagi and I love to write and read about latest technology trends. CloudSocius is one of the leading Salesforce consultants services provider based in the UK. We offer a unique and hands-on approach for. We offer a unique and hands on approach for Salesforce training and supports. Our highly experienced developers and Salesforce experts help you grow your business with Salesforce.

The Gloss on Your Hair Loss Consultation

When suffering from hair loss, one of the first things that most people try to do is cover up the problem. Hats, scarves, and even creative combing become part of the routine. While all of these things can be stylish and fun, it’s hard to wear a hat or scarf day after day, especially when the weather turns hot and humid. Even creative combing can run its course, especially as balding and thinning continues to the point that a person runs out of options. There’s only so much combing a person can do before entering Donald Trump territory.

A hair loss consultation is the way to get a handle on any balding or thinning situation. Keep in mind that it’s really the first step in regaining personal style and avoiding the time-wasting attempts at unsuccessful concealment. The consultation should be straightforward and consist of the following basic standards.

Knowledge and Empathy

During a hair loss consultation, the stylist should discuss the reasons why baldness and thinning occur. This includes speaking with a fair amount of knowledge about how genetics, illness, and medical treatments like chemotherapy affect hair. The possibility of natural hair regrowth after a medical treatment ceases should be discussed as well.

A good stylist should also be able to assuage a person’s fears over a loss of style and confidence – but it’s also important to maintain a balance between commiseration and professionalism. Clients should feel that they are being advised by someone who has empathy, but who also maintains a take-charge attitude backed by professional know-how and solutions.

Patience and Practicality

At no point during a hair loss consultation should a client feel rushed into making a treatment decision. A stylist who pushes and pushes a hard sell should raise a red flag, as they may not have a client’s best interests at heart. A stylist like that only cares about money, and while every professional deserves to be well paid, a final sale shouldn’t be the only focus of the meeting.

If wigs or toupees are part of the desired solution, the stylist should also allow the client time to try these headpieces on to see how they look, as this appointment lets a client experience how wearing such a piece feels and what can be done to counteract any discomfort such as itching or scalp overheating. It’s also a good time to review how hard it is to care for a hair piece and to even cover styling options.

Professional salons and stylists should go to great lengths to help people who suffer scalp troubles. Each client introduction demands a high level of care to ensure excellent customer service, and most professionals do provide that. If a salon or stylist doesn’t seem interested in investigating all the options to secure a client, then that hair loss consultant needs a consultation of their own!

Potential Financial Concerns for the New Small Business Owner and How Local Tax Consultants Can Help

A locally owned small business is one of the best ways citizens can contribute directly to their local economy and create a positive impact. Small businesses are responsible for 66% of overall new jobs created and amount for 55% of all jobs in the United States. As large corporations downsize and cut jobs, small businesses have been creating employment for members of local communities at twice the rate that corporate competitors can eliminate them. In other words, for every job lost at a large company, two jobs have been generated in a small business.

It is easier than ever to create and run a small business, no matter the size. Sales websites provide artisans a store that can be accessed from anywhere in the world so a customer base can expand the globe immediately upon launch. Even the novice business owner whose main facility is their personal residence has the ability to gain international clientele with ease. Crowdsourcing websites enable anyone with limited financial backing to pitch their idea to the general population and see if it is a product or service consumers are excited to have the ability to purchase. This also is a great way to gain capital to launch businesses and fund the necessary costs to meet the demand and be fully prepared upon entrepreneurial commencement.

A common fear of the potential small business launcher is the financial management of their new operation. Personal tax management is stressful on its own. Having to account for a new form of income and the income of any persons employed in the business is an obstacle. Outsourcing these necessary tasks to a tax consultant, especially once the first of the year occurs and dues to the Internal Revenue Service are looming, will ease the pressure and allow owners to continue running their business and growing their customer base.

A high-quality tax consultant should be found relatively early in the process of small business introduction. They can help with licensing and classification so all paperwork is filed and in order to make the tax payment process a breeze. A tax consultant will also help find any breaks, benefits, and refunds the federal, state, and local governments have established for small business owners to encourage growth and profitability.

Locally sourcing a tax consultant from the area in which business headquarters are located is the safest route to take. Many larger corporations have branches nationwide and often transfer their consultants back and forth across the country to meet local demand during the busiest time of year. A small, local tax consultant has lived in the area and stays up to date on the constant change in tax law on all levels. They have a personal investment in the well-being of the economics of the community that translates that into a high-quality resource that should be used. It is important for local businesses to utilize each other and encourage strength in their home communities.

Test Your Software’s Proficiency With QA Consulting Support

As the owner or developer of a software application, you have to work on your design from the Day 1. Under such circumstances, there is no part of the product that you are not familiar with. However, that could be dangerous otherwise, especially when you are trying to unearth its development and functional errors.

The only way to test out if your software is working fluently and flawlessly is to have a team of professional testing developers to look into it. A book writer consults an editor; a company consults an accountant auditor. If you are a professional developer whether working alone or in a group that has collectively worked on a software development project, you will need a QA service to check its development, design, and functional errors.

Assuring The Quality of Your Application

Assuring the quality of your software application, website, or web-based or mobile app is of high significance. Even with a single and minor functional error your application will not be able to persuade your target audiences. You need to make certain that it contains no errors before it enters the market and lands in the hands of your target users. If you are developing a platform for a company’s back-end and sales process management, you need to make sure that not only it is user-friendly but also it meets the software development objectives of your client.

Here, the Quality of an application designates varied factors, like its user-friendliness, features, smooth navigation, no functional errors, no design related errors, no security loopholes, and so on.

Verifying a Better Product

Usually, QA services relate to testing of software applications and their subsequent features. Software testing itself is a vast field, and a consultant in this area should have an in-depth knowledge of his/her respective field. Only then, he/she will be able to gather the resources needed to understand the software and to find the faults in it. Without practical experience or knowledge involved in the making and verification, your software will never be able to achieve the level of competence and success that most prominent and successful IT collaborations find.

Get an Expert to Arrive at the Best Product

So, which areas do you need to test; is it just the front end, or if the software does what it is supposed to do? Or will you need your QA consulting team to go in-depth and verify if the mechanism behind the program is working at the right level. Maybe you will need to check if the software can take on additional loads, and can withstand unethical attacks, or secure the system it is supposed to protect. Fortunately, Quality Assurance teams are well-informed and experienced. So, you can rest assured that the task of quality assurance of your software is in safe hands.

The software applications of today have to face a lot of descent reactions from its target users. This is because of the absence of proper security measures and quality assurance tasks. 360Logica overcomes all such challenges and provides the best QA consulting services.

Could You Be Setting Your Business Plan Up For Failure?

COULD YOU BE SETTING YOUR BUSINESS PLAN UP FOR … unlikely a business plan by itself will bring funding in the door, unless it is part of an overall … … E. Gumpert, au


“It’s unlikely a business plan by itself will bring funding in the door,Guest Posting unless it is part of an overall marketing strategy.”

David E. Gumpert, author of “Burn Your Business Plan”, tells the story about how he and his partner failed to raise money after sending their business plan around to venture capitalists and meeting with several others to make presentations. Disappointed by the fruits of their labor, they considered giving up on their venture in 1995. Fortunately, on the advice of their board of advisors, they chose to divert their time from massaging the business plan to making sales. The financing, they were told, would come later.

Turns out that during 1996 they sold enough to stay afloat. But in 1997, sales failed to grow as quickly as they expected, so they decided to seek financing again. This time, they expected it would be easier to obtain financing, after all they were now fairly well established. Their advisory board, however, told them to continue to focus on promoting the business and making more sales.

If At First You Don’t Succeed…

Instead of following the board’s sage advice, Gumpert and his partner decided to dust off their old business plan. They spent many hours rewriting and updating the plan, and then set out once again to seek financing. And, once again, they were turned down. How could this be? In the late 90′s, it seemed like every new Internet-related venture in the world was obtaining financing. In fact, according to the MoneyTree Survey, sponsored by Price Waterhouse Coopers, Venture Economics, and the National Venture Capital Association, the amount of venture capital – $7.7 billion in 1995 – had grown to $16.4 billion by 1997.

Nonetheless, the failed financing left Gumpert and his partner with two stark choices at this stage: Find ways to grow the business without financing, or call it quits. They took the first choice but took a different approach. They engaged public-relations professionals, and succeeded in getting several of their most successful corporate clients written up in business and industry trade publications – with their agency mentioned as the key force behind their clients’ success. This publicity got their phones ringing with new prospects, several of which converted into additional sales.

As the business grew, they remained on guard about monitoring their expenses and aggressively collecting receivables. By 1999, they were operating profitably at $2 million in annual revenues, with nearly 20 employees. Also, during this time, the amount of venture capital being invested nationally had soared to an astounding $55.5 billion. But, Gumpert and his partner paid little attention to this; their interest in outside financing had dropped significantly.

The Power of Publicity

Gumpert and his partner carried their success into 1998 and 1999. Their promotional efforts eventually attracted the attention of a publicly held company that was seeking the expertise they offered in developing and managing online content. In December 1999 this company acquired Gumpert’s company, NetMarquee. To Gumpert’s surprise, the acquirer never asked to see their business plan; it only wanted to see their financial projections under several different scenarios.

In recounting his financing experience, Gumpert makes two points: First, even during good times, the venture capital route is closed to the vast majority of businesses that seek it out. While it might have seemed back then that nearly every business asking for venture capital received it, the reality is venture capitalists tend to reject, out of hand, most carefully crafted business plans. Second, you’ll be surprised at what you can accomplish without the financing you think you so desperately need to stave off failure.

Four Tools To Help Market Your Business Plan to Investors

The lesson in all of this is that it’s unlikely a business plan by itself will bring funding in the door, unless it is part of an overall marketing strategy. Chances are you already have a book or two on how to write a business plan. If you do, I’m going to guess that, like Gumpert, you already have fixed in your mind certain beliefs.

For example, you might think, “If you’re trying to attract investors, raise capital, or sell your business, then you should give your prospects a detailed business plan document.” Not so fast. It may be more effective to get their business card, send them an executive summary, and then follow-up with them to check their interest level. Or perhaps you believe, “A business plan document is the only way to get investors interested.” Again, as Gumpert’s experience proves, this is not so. Some businesses attract investors through personal contacts, press releases, or because of the pure uniqueness of their market position.

So open your mind; take a thoughtful step or two back, and consider using these four tools to help you achieve your desired results.

First, develop a concise, well written twenty-five page business memorandum. This mini-business-plan should build a case that separates your venture from your competition. You don’t need a two-inch thick business plan. Plans this long lack aim; instead of building a case that leads investors to decide whether the business is the right investment for them, they “fire away” in hopes that some of the shots will take effect.

Second, craft an effective elevator pitch – a 60-second, to-the-point verbal pitch for your business – that communicates to your customers and investors what you do in an exciting and engaging way. The ability to separate your business from your competitors and get an investor’s interest in the short time it takes to ride up an elevator is critical.

Third, put together an investor relation Web page. Of all the communications media available, the Web is particularly important. It’s fast and available 24/7. With it, you can capture leads and automatically keep in touch with those who are interested in your business.

Finally, use press releases to get your word out. A press release is the basic tool for gaining the attention of the media. The public’s desire for interesting, relevant news remains strong, as does the importance of carefully selecting relevant target audiences. You are dealing with much more skepticism on the part of the public than there has been in the past, which makes the evidence and objectivity of your press release paramount.

The process of raising money and attracting investors isn’t easy. If it were, every business venture would get funded. You have to use all the tools that are available to you, and start looking at this process as a marketing process backed by hard, verifiable evidence. You just don’t know when investors will be ready to invest; but you do know that if you do everything you can to optimize your funding process it will bear fruit, and ultimately raise the money you need for your business.

How Sleep Impacts On Your Mind and Body

Once you are fully convinced that you need to shed off some weight and you have decided that low carb diet plan is the way to follow, you have passed the most difficult part
Begin With a Low Carb Diet Plan

The remaining aspect is just to get started. Let us see what you are supposed to do for the first days of the low carb diet plan.

The first day should be characterized by making some concrete decisions. These decisions include first deciding to shed weight and then deciding that low carb diet plan is the means for shedding this weight. The next decision will be to select the diet plan that you will follow amongst the three popular plans. These are; Glycemic Index low carb diet plan,Guest Posting South Beach low carb diet plan, and the Artkins low carb diet plan.

Regardless of the plan you select, the ultimate goal in taking in the carbs is to lay off additional weight and excess fat from your body. Thus, on day one, make decision on the diet plan to follow and cognize yourself with the working of the particular plan you have selected.

Day two will be specifically for making preparations and planning. The first activity on this day is to sweep clean the cabinet, fridge, pantry and freezer. Discard or give out foods with excess sugar content as they are exempted in your low carb diet plan.

Certain foods will not be permitted in the diet plan to guarantee its success. However, the foods will be allowed after a few weeks in the plan. The next thing is to list and buy the things you will be consuming roughly for the next one week. In the list you may have meals, liquids and snacks, but you should ascertain that they are allowed in the plan.

Day three will signify the start of the new diet plan as you will start consuming the plan’s specified foods. You should try to make sure that you start the diet plan early in the morning. This will help you see that you are committed to the plan rather than feeling like it is an impulsive decision. To commit to the plan, ensure that you have cooked food as lack of it may cause you to compromise and jeopardize you weight loss efforts.

The following days in the plan may be seem endless and might not be the best. Constant starch and sugar cravings, headaches, sluggish feelings and mild dizziness will be the order of the day. The symptoms may be the result of your body trying to clean excess starch and sugar reserves that had piled in your body. The prevalent experiences may also be a result of withdrawal of the normal sugar that your body had been getting. It is advisable to take in pre-cooked foods at the early days of low carb diet plan as they are readily available when you are feeling like quitting especially when your body starts feeling unwell.

Know how to write a business plan and income statement to boost your business

First of all, every entrepreneur has one thing in mind – making their business larger. While a business can become larger through the skills of the business owner there are many other things that contribute to it. One of the ways is to write a proper plan for the business.

Every entrepreneur has one thing in mind – making their business larger. While a business can become larger through the skills of the business owner there are many other things that contribute to it. One of the ways is to write a proper plan for the business. This is important because not only this helps an entrepreneur follow a defined path for business expansion but it also helps in getting funding for the business. Large businesses have advisors for planning their business but for medium to small sized businesses it helps when the business owner knows how to write a business plan and income statement.

What is a business plan? A business plan is a complete penning down of the future growth plan of the business. This activity is an all encompassing activity that tells the business owner and the investor what the business is going to do to expand in future. To know how to write a business plan one first needs to know what a business plan is. It is basically a blueprint of the business – the current status,Guest Posting the anticipated status, how that anticipated status will be achieved, the decision makers, the detailing of the products and services, the market and customer description, existing competition, description of distribution channels, the pricing strategies to be employed and also the vehicles that need to be employed to give all of this a definite shape.

Once someone is aware of what a business plan is, they can then go ahead and write their business plan. As discussed already when you see how to write a business plan you will see that everything is included in it. The business plan will have a title and table of contents; it will have the executive summary of the business and the mission and strategy statements; it will have the management and staffing plan and marketing strategies described; the operating plan and financial planning of the business will be detailed in it and finally various appendices to the plan will be penned down.

But this is not where it ends. When a business owner goes to a prospective investor for getting money invested in their business, they should also know how to present their business plan. Proper planning and presentation and showing the investor what they need to see is what is highly important. And of course, what is absolutely important is easy grasp of facts and figures and total confidence.

An income statement is important for an existing business because this also shows where the business is heading and can also help in getting funding for the business. An income statement is a balance between all revenues and all costs including operating expenses. An income statement is calculated for a definite term that doesn’t exceed one year. At the end of the year the statement shows how much the business has earned before and after taxes.

To know more about how to write a business plan and income statement subscribe to newsletters. You will benefit both in the long and the short runs.

3 Tips For Creating Believable Business Plan Projections

The core of any usable business plan, and also any plan that is created in order to find financing or partners, are the assumptions financial projections you make from them, and the scenarios you create for examples. Read this article to learn how to create all three in a way that will impress and inform any potential funders you may be writing for.

Copyright (c) 2008 Schauffler Associates LLC

The core of any usable business plan,Guest Posting and also any plan that is created in order to find financing or partners, are the financial projections. Then, most important to those projections are the assumptions used to create these projections.


The core of any usable business plan, and also any plan that is created in order to find financing or partners, are the financial projections. Then, most important to those projections are the assumptions used to create these projections.

Are the assumptions that are the basis for your financial projections understandable? If you’ve written your business plan because you’re looking for an investor or lender, don’t assume that the reader can understand your business plan assumptions. By the time you are finished with your projections, you will be very familiar with the assumptions you used to construct your financial models. A first time reader of your business plan will not. Are you certain that you made it easy to follow your logic? It’s better to explain a little more than you have to, than not explain enough.

The best projections for your business plan are well-rounded ones. Telling the investor that his projected return is 52. 444% is not any more impressive projecting a return of 50%. Many entrepreneurs come down with a bad case of “spurious exactitude” when doing projections. This would be a very contagious disease.


Many people think that the more complex their financial models are, and the more “what if” scenarios they concoct, the higher their chances of being funded. A variation of this is the business plan that has projections seemingly for decades. 50 pages of imaginary numbers are not better than 5. Particularly in this age when technology is evolving so quickly, it is impossible to accurately forecast 3 years out, let alone 7.

Concentrate instead on answering these questions: How fast are we going to use the investor’s money, when does the company’s cash flow turn positive, and what margins can this company earn? It is definitely better to KISS (Keep It Simple, Sam) than to try and wow your business plan reader with outlandish scenarios that they will know instantly are not realistic.


There are a number of business plan software packages that sell thousands and thousands of copies. Software can be very helpful in developing financial models and preparing projections. But they are not going to write the narrative sections of the business plan for you, so you may be disappointed in the results you get from using a computer program in building your business plan. How can the creators of a “Super-Duper Business Plan Package” possibly know how your plan should look – they have never met you and do not know anything about your company? Software can’t think for you.

Much better would be to learn what you need in your plan and then simply write the plan with the correct information. You can go to Small Business Tool Kit (www.toolkit.com) for an excellent outline. This site is a free Wiki site to all who use it; believe it or not, they are not selling anything! Amazing, huh?

Incidentally, for the average cost of these software packages, you can take a family of four out to dinner, and at least two of them can order dessert. Why not do that instead of wasting you money on one of these software packages that will not really make things any less complicated for you anyway?!

The overall idea here is: Make sure your assumptions are simple and easy to accept, then your financial projections and the example scenarios you create will also impress and inform your business plan readers.

Why A Network Marketing Business Plan Is Necessary To Get You Into Profit Quickly

A network markting plan is crucial to your success in the network marketing industry. It’s the reason 95% of people are failing. Learn now what the plan is and how you can get one today.

Failing to plan is a planning to fail. ~ Old Proverb QuoteStop! Are you in a network marketing business or thinking about joining one? Don’t make a move without having a network marketing business plan first. It will determine your success or failure in this business.Mindset has a lot to do with achieving success,Guest Posting however, you can think positive all day and cite affirmations ’til the cows come home, but without a plan to reach your goals, then all your affirmations amount to nothing.Now, don’t get marketing plan confused with a marketing strategy. There is a difference, which I’ll explain later.Define A Network Marketing Business PlanA network marketing business plan is simply the daily routine of tasks needed for your business. In short, your daily to do list. This keeps you accountable and focused on your goals.Set this plan up with realistic times depending upon the amount of available time you have. Some of you are at full-time jobs. So, make sure to space things out and understand you will not get everything done in a day, week and maybe not even a month. As an entrepreneur, sometimes there are distractions and technological breakdowns that will delay us. Don’t sweat it. Learn to adapt and get right back in there.The Difference Between A Network Marketing Business Plan And Marketing StrategyYour marketing business plan is what you plan to do, however your marketing strategy is how you plan to do it. It’s how you execute the plan. Many get confused on the differences when it comes to developing their marketing plan. It’s critical that you understand the differences to keep you on the right path.A solid strategy benefits you tremendously in your business, but don’t think that it has to be set in stone. Strategies should always be evaluated and tweaked as you go along. There is no perfect plan.Sometime you may find a new useful site or a new tool that was just released that can help you.That’s why most likely your marketing strategy will change as you move ahead. However, you must have both a solid marketing plan and strategy in place before you begin. It will give you huge advantage over your competition.To further clarify, if my marketing plan was article marketing, my strategies would involve writing many articles, placing them on a blog, submit to various directories, bookmarks, etc. Can you see how the strategy is more streamlined?Do You Need A Network Marketing Business Plan?You all recollect the tale on the two men who built their houses – one built on sand and the other built on rock. The guy that built on sand finished his house sooner than the guy who built on rock.Nevertheless one day, the rain came hard and steady. It rained until the water began to elevate higher and higher.The man who built his house on sand was scared since his house was being flooded and becoming shaky. But the guy who took his time constructing his house on rock was indoors warm and cozy drinking hot cocoa by the fireside with no worries.When the storm passed and the clouds pushed back, sunlight showed that the man who built his home on sand lost everything.This exact theory applies to your business. That’s why it’s imperative to build on a solid foundation with a network marketing business plan.If your upline can’t give you a successful network marketing business plan, it’s about TIME, you get one before it’s too late.